| Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy - Teaching Note |
| 作者姓名：Rachna Shah; Gaganpreet Singh; Sandeep Puri; |
| | 商品編號：8B17M052 |
| 出版日期：2017/04/20 | 內容長度：11 頁 |
Teaching note for product 9B17M052.
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| Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy |
| 作者姓名：Rachna Shah; Gaganpreet Singh; Sandeep Puri; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M052 |
| 出版日期：2017/04/20 | 內容長度：11 頁 |
In September 2015, the Volkswagen Group (VW) was in a state of flux. Its reputation was taking a severe beating in the auto industry and among consumers. The United States Environmental Protection Agency had accused the company of tampering with its EA 189 diesel engines to clear emissions tests. The engines, fitted with a “defeat device,” met the stringent emission levels and higher fuel efficiency standards set in the United States. The defeat device .....more
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